GIVEN:

Undoubtedly, social media marketing plays an integral role in the promotion and exposure of one’s business today.  There is plenty of evidence to suggest that being top heavy with SEO without considering an emphasis on social media marketing and branding might be compared to trying to run a competitive race on a sprained ankle.  The strength of the business model must have developing areas of growth to accommodate for ongoing market vulnerabilities and changes.

TREND:

With that said, we have noticed a growing trend regarding social media marketing that requires some attention.  Although social media helps to unfold the deeper layers of an organization for the consumer, this form of marketing also follows some of the emotional trends associated with majority opinion and popularity sentiment.

RECOMMENDATION:

Following the loudest, or liking radical idealism, or suggesting and sharing the most comically absurd are certainly individual choices for one’s participation in the social media arena, but perhaps, we might want to consider being careful with our fascinations and ultimate addictions to this facet of marketing technology.  Although we can intersect our lives with far more people through social media, this does not mean that we are establishing true friendships or loyal alliances or deeper business relationships as what seemed to be one of the benefits from this form of marketing.

We do not fault anyone who is part of social media these days.  In fact, we are very much part of this medium as well.  But what we have noticed, from the business-building standpoint, is that an overuse of social media by the consumer can also have the opposite effect on its intended purpose of connection.  Sometimes the consumer gets bundled with the masses and becomes part of other social networks, which was unintended in the first place.

We believe the principles of simplification serve well as this relates to social media marketing.  In other words, target your audience, and as consumers, be specific with your searches.

Going after higher merit, connecting with others of strengthened character, and using this social instrument for the purposes of selecting quality over quantity are ways to instill longer-lasting relationships than simply pushing buttons to be a part of nearly everything that’s constantly available.

Feel free to contact Colorado Springs Realtor, Cherise Selley, Active Licensed Broker/Owner of Selley Group Real Estate, LLC or you may contact our group of Colorado Springs Realtors @ www.selleygroup.com or 2139 Chuckwagon Rd, Ste 210 – Colorado Springs, Colorado 80919 – 719. 598. 5101

Portions of this article are written by Gordon, as framed by the expressed opinions of Cherise, but not proofread.